Most communications I receive begin the same way, “Dear John.” Whether digital or paper, personal or business, there is some standard greeting.
Sometimes it reads “Dr. Beukema” or “Mr. Beukema” or “Occupant,” but you get the idea.
This week, I received newsletters from two different organizations varying from the pattern. One organization is Christian, the other is the secular, and both began with the same wording.
“Dear [insert name].”
I’ve never felt so special.
Has someone ever encouraged you to read John 3:16 and insert your name? “For God so loved [insert name]…” It’s no mass mailing mistake.