After saving all year for a home improvement project, I drove to the local business I planned to hire.
Pulling into their parking area, I spotted a flag flapping in the breeze outside the front door. It read OPEN. Then I noticed a CLOSED sign on the door itself. That sign hung right above the store hours, which stated it opened over an hour before.
Not bothering to check which sign was true, I turned around and drove to a competitor. Minutes later I left with an agreement for that business to tackle my project.
Open or not, signs matter.